Challenge of the Digital Economy Research - Myassignmenthelp.Com

Questions: 1. What administrative bits of knowledge about gainfulness per family unit would you be able to extricate from Exhibit 3? 2. Utilizing ABC investigation, and the data in Exhibits 2 and 4, ascertain the misfortune per family unit for the six client profiles for every Exhibit 4. Round your counts to the closest dollar. b) What are two explicit administration activities for every one of the six client profiles that would significantly improve the productivity? Compute the effect of these activities to the closest dollar. 3. Taking note of that abundance limit is charged back to dynamic records, if AIMS downsized to 3,000,000 dynamic family units and arranged just a 10% overabundance limit hold for future development, a huge extent of cost could be disposed of. Gauge the amount of complete expense for 1999 could be wiped out, in light of realities introduced for the situation. 4. What are your general suggestions to top administration dependent on client productivity data? Answers: Gainfulness per family The organization has moved from the target of by and large productivity to the division of equivalent to see whether the individual fragments of the business are beneficial of not. The organization further separated the intricate structure into differenet fragments and deciles, for example, High Net Worth (HNW) clients, Active Traders (AT), Retirees, and Core clients dependent on the advantages under administration, exchanging volume and age gathering. The center fragment included the greatest number of clients with over 70% of the family units. This action planned for characterizing the administration activities according to the particular needs of the diverse client gatherings. In the given display 3, the wide scope of productivity has been appeared through 80-20 principle. The president Kim Davis needed to realize the main driver of the issues and misfortunes and the equivalent is being reflected by the table. It shows that what is the quantum of productivity being earned by top 1 0% of the family units in the different business sections like HNW ($ 2Mn or more and 0.5 to 2 Mn), AT (200 exchanges, 60-200 exchanges and 36-60 exchanges), retirees (100-500 K ABC Analysis and explicit administration activities Beneath referenced is the count of the misfortune for the 6 client profiles referenced in Exhibit 4 according to the movement based costing done in Exhibit 2 and the significant cost drivers being utilized. From the above table, we can see that every one of the 6 client profiles is in misfortune when evaluated separately while on the general premise too, the gainfulness is on the lower side. The explanation of misfortune is fundamentally the immense expense being acquired in the Core portion which isn't anything but difficult to recuperate through the revenue(Trieu, 2017). The income isn't sufficient to take care of the considerable number of expenses and hence every one of the portions is in the misfortune. Two explicit administration activities for every one of the client profiles that would considerably improve the gainfulness of the organization are as per the following: Since the expense per unit of rep helped calls is high @ $11 and afterward the quantity of such calls is high under every one of the fragments, the equivalent can be brought down to lessen the general expense and increment the benefits. The expense of the equivalent can likewise be limited per unit of movement driver by redistributing the equivalent. The second move that can be made is to charge from the clients a fixed income of $ 1000 as Mutual Fund Fees and Brokerage Fees each from HNW and AT families and $ 500 as Mutual Fund Fees and Brokerage Fees each from rest of the categories(Farmer, 2018). The overhauled figuring of the benefit in such a situation would look as beneath: In the overhauled situation, the organization is making benefits in practically all the sections and cases. This is because of the fixed income being charged from the clients and the Rep helped calls being charged at the unit pace of $ 5(Visinescu, Jones, Sidorova, 2017). Impact of killing abundance limit on cost In the given case, the overabundance limit is continually predominant in the organization which is because of the development estimate being made based ob the exhibition of the last year(Dichev, 2017). Considering the equivalent and in the event that, AIMS downsized to 3000000 dynamic families and simply intended to have an abundance limit save of 10% (which comes out to 300000) totalling to 3300000 family units, at that point the bigger extent of the expense can be saved(Choy, 2018). The normal expense per family unit has been taken from the past working which comes to $ 249 for every family. Presently according to the gauge for 2000, the absolute families ois evaluated to be 3880000 as pwer the first gauge. In the event that the equivalent is trued down to 3300000, there would be cost investment funds by virtue of 580000 family units adding up to $ 144.42 Mn demonstrated as follows. Suggestions of client benefit In the event of American Investment Management Services, there are a few suggestions that can be given to the organization dependent on the client gainfulness data for its future strategy: So as to be productive and serious as for the rivals in the market, the organization should build the either increment the income by raising the costs or charging a fixed edge on the financier just as common reserve expenses or lessening the expenses of conveying not many or the entirety of its administrations. Besides, the organization can likewise pick redistributing not many of the administrations being offered by it straightforwardly or subbing the equivalent with more affordable services(Alexander, 2016). Likewise, the organization ought to pick the clients or family units to manage after due examination is being done as managing the low end families regularly brings about misfortunes and non recuperation of the income (bringing about awful obligations). It ought to rather make a benchmark above which the total assets ought to be estimated to discover the family units to manage. Extra costs which is being caused as the abundance limit can be diminished by legitimate arranging and development forecasting(Bromwich Scapens, 2016). When going into new records, the organization ought to have the models of keeping up the base equalization as far as the advantages contributed. This ought to be founded on the age models to such an extent that the base speculation sum ought to be more for the old matured individuals. Charging for the administrations offered on the off chance that a specific level is arrived at like $1.25 per exchange if there should be an occurrence of more than 10 visits(Boccia Leonardi, 2016). References Alexander, F. (2016). The Changing Face of Accountability. The Journal of Higher Education, 71(4), 411-431. Boccia, F., Leonardi, R. (2016). The Challenge of the Digital Economy: Markets, Taxation and Appropriate Economic Models. Springer. Bromwich, M., Scapens, R. (2016). The executives Accounting Research: 25 years on. The executives Accounting Research, 31, 1-9. Recovered from https://doi.org/10.1016/j.mar.2016.03.002 Choy, Y. K. (2018). Money saving advantage Analysis, Values, Wellbeing and Ethics: An Indigenous Worldview Analysis. Environmental Economics, 145. Recovered from https://doi.org/10.1016/j.ecolecon.2017.08.005 Dichev, I. (2017). On the reasonable establishments of budgetary revealing. Bookkeeping and Business Research, 47(6), 617-632. Recovered from https://doi.org/10.1080/00014788.2017.1299620 Rancher, Y. (2018). Moral Decision Making and Reputation Management in Public Relations. Diary of Media Ethics, 1-12. Goldmann, K. (2016). Budgetary Liquidity and Profitability Management in Practice of Polish Business. Budgetary Environment and Business Development, 4, 103-112. Recovered from https://doi.org/10.1007/978-3-319-39919-5_9 Linden, B., Freeman, R. (2017). Benefit and Other Values: Thick Evaluation in Decision Making. Business Ethics Quarterly, 27(3), 353-379. Recovered from https://doi.org/10.1017/beq.2017.1 Trieu, V. (2017). Getting an incentive from Business Intelligence frameworks: An audit and examination plan. Choice Support Systems, 93, 111-124. Visinescu, L., Jones, M., Sidorova, A. (2017). Improving Decision Quality: The Role of Business Intelligence. Diary of Computer Information Systems, 57(1), 58-66.

DuPont Case Analysis Essay Example for Free

DuPont Case Analysis Essay Presentation: DuPont was set up in the year 1802 by French Chemist, E.I DuPont de Nemours in USA. DuPont got effective before third year's over and it began sending out back to its mainland, Europe. In the range of these 200 years, it had molded into a worldwide organization with assortment of undertakings like Chemical, Energy, Science Based and High Technology. It boosted its assembling or preparing activities in 40 nations and its items were sold in 150 places before the finish of 1990. The company’s 33% income originates from the European market from 1960. There are 50 organizations, which utilized in excess of 19,000 individuals in 14 nations of Europe. The researchers of DuPont built up the manufactured strands industry by presenting nylon. They were the main producer of artificial filaments on the planet. The most significant result of DuPont is â€Å"Carpet Fibre†. This division was arrangement in Geneva, Switzerland which holds the RD, promoting and creation zones. Items were created in the UK and the business workplaces are in Germany, the UK, France, Belgium, Spain, Scandinavia, and Holland. CASE CONTEXT: DuPont’s item nylon cover fiber isn't not quite the same as different strands accessible in the market; anyway they were the top players in fiber industry. The parameters like shading and surface are the components that contrast in the floor coverings. The fiber business has nothing to do with these things. The floor covering industry is worried about these straightforwardly and they thus prompted the wholesalers, retailers and thusly to the clients. From the buyers perspective the rug ought to be bright, its surface is significant and it ought to be effectively kept up. DuPont has done broad research on the clients third intrigue for example support and established the â€Å"Stain Master† that would permit to evacuate the stains for all time. With this innovation, DuPont’s piece of the overall industry expanded by 5%. This was first presented in USA, later on with minor changes it has been propelled in Europe. It gave blended outcomes for the organization. DuPont’s choice is that the plants ought to have certain quality to utilize the procedure of stain ace. In Germany, numerous factories felt that they don’t have these measures set by them; consequently they didn’t show enthusiasm for the item. The UK market and France showcase responded decidedly. Many companied executed similar formulae by giving low quality material at lower costs. This prompted the stake of DuPont’s position in the market by 1980. Realities: DuPont led investigate in the European Industry after the decrease of its situation in the market. They came to know some significant realities: Stream of DuPont’s Fibers: DuPont’s Fibers Carpet Mills Wholesalers Retailers End Users The rug plants are moved in just three nations the UK, France and Belgium. 80-20 principle is applied in European market; 80% of the business is conveyed however top 20% makers. To invigorate the market, they utilized the assistance of Style Books to the wholesalers and retailers. They were not faithful clients to the fiber business. They concentrated on the organization that gives material at the best cost. Retail and Wholesale activities are altogether different in these nations. In Germanyâ wholesalers overwhelmed in the UK and Belgium retailers ruled the gracefully chain. Issue: DuPont focused uniquely on the rug plants and they didn’t put forth any attempt in knowing the end clients. They put cash in RD for making developments in filaments that will be provided to the rug plants. They are least tried to think about the clients. Choices: DuPont need to focus on the methods that esteem the clients without influencing the flexibly chain. As floor covering plants are the significant clients to DuPont, they have to hold them. â€Å"Creating faithful clients is at the core of each business†-Don Peppers and Martha Rogers. Recognize the â€Å"Customer Benefit† and â€Å"Customer Cost† of the clients and give the item at â€Å"Customer-saw value† (CPV). Screen the fulfillment of the client by leading overviews. Examination OF ALTERNATIVES: In Europe, there are 60 rug processes that can level DuPont’s measures; anyway just half of them are utilizing their filaments. Rest of them meandering around for best cost. The plants utilizing DuPont’s strands ought to be held and they have to break down the CPV worth and set the â€Å"price† likewise. The â€Å"place† is additionally significant for setting the cost as European market is divided not normal for USA advertise which is having just four players. The clients give least inclination to rugs when they are purchasing house-hold types of gear. They are loathing or respecting to search for covering as it is only a cover to ensure the floor. Clients go through at any rate 10 weeks in purchasing the carpets.52% Customers purchase rugs if the current one is exhausted. Repurchase cycle for floor coverings is 12 years. Clients are not happy with the item data. The retailers and wholesalers are not giving full data. They are not giving data on value, shading, fitting rooms and quality. On the off chance that â€Å"product† and â€Å"service† quality is kept up, clients would hold with them as it were. They didn’t â€Å"promote† their items. Proposals: Hold the clients by giving them offers that pulls in them without any problem. Give test strands to half rug processes that are not utilizing DuPont’s material and offer a value that fulfill their necessities. Give an entry to the clients to pick their own shading and configuration as indicated by their decisions by working together with factories. Give better client care benefits via preparing the retailers and wholesalers. Give lists to the clients to better familiarity with the item, regardless of whether it is retailer, distributer or last end client. Strategy: Distinguish the clients who are faithful to the organization, give them motivators and advance the item brand. Select the area where deals of the organization are not sufficient and apply the options in contrast to them for example setting cost and offering offers to the rug factories. Later on work together with the factories in that area and train the wholesalers and retailers about the item and give them the full data alongside the inventories. Offer better types of assistance to the clients by setting an entrance where they can pick their own plans and spot request to the rug factories. Execute the previously mentioned ventures for a quarter of a year and discover the business development. Spread the arrangement in the event that it worked in the chose area, by rolling out moment improvements to it as indicated by the area. Alternate course of action: Since DuPont is a specialist and driving maker in the synthetic strands, it can go for â€Å"VERTICAL INTEGRATION†. Rather than providing filaments to cover plants, it can set up a factory and production rugs. It can straightforwardly manage the clients. The previously mentioned arrangement can be executed without the intercession of the plants. The Customer Satisfaction can be checked and it can become more acquainted with the escape clauses simultaneously and along these lines prompting revision of the slip-ups and expanding the business development of the organization.

How Therapeutic Massage Can Help Ease Anxiety

How Therapeutic Massage Can Help Ease Anxiety Panic Disorder Treatment Print Therapeutic Massage for Anxiety and Panic Disorder By Katharina Star, PhD facebook linkedin Katharina Star, PhD, is an expert on anxiety and panic disorder. Dr. Star is a professional counselor, and she is trained in creative art therapies and mindfulness. Learn about our editorial policy Katharina Star, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on December 08, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD on December 08, 2019 Peopleimages/Getty Images More in Panic Disorder Treatment Symptoms Diagnosis Coping Related Conditions Complementary and alternative medicines (CAM) are unconventional types of products and practices that are being used to treat a variety of medical and mental health conditions.?? Over the past several years, CAM practices have grown in popularity and are often used in combination with more traditional medical practices. Some common CAM practices include acupuncture, yoga, and aromatherapy. Massage therapy is another type of CAM practice that is often used to treat muscle pain, injury, and stiffness. Massage therapy has more recently been used for the treatment of mental and emotional problems, including stress, anxiety, and depression.?? Also considered a relaxation technique, massage therapy may be able to help reduce tension and elicit feelings of calm and deep relaxation. Additionally, massage may be able to curb feelings of fear and anxiety, plus assist in managing other panic disorder symptoms.?? What Is Massage Therapy? Massage therapy involves manipulating the muscles by kneading, rubbing, pressing, or patting different muscle groups. Massage therapists use their hands and massage oils to work through various groups of muscles.?? Some massage therapists will also include aromatherapy oils and tranquil music to help create a peaceful and deeply relaxing experience. There are many different kinds of massage offered by massage therapists. Depending on the style, massages often vary in pressure and muscle group focus. Some of the most common types of massage include: Swedish Massage: This is the most popular type of massage and is meant to help relax the body and mind. It involves a total body massage where a person lies on the  massage table while the massage therapist slowly works through different muscle groups. Swedish massage also helps circulate blood flow, relieve mental stress, and reduce muscle pain and tension. Deep tissue: This kind of massage is similar to Swedish massage. However, the massage therapist uses more pressure and intensity when working through the muscles. Deep tissue massage is aimed at releasing tense and painful muscle knots that are often associated with physical discomfort, stress, and headaches. Sports Massage: Often used by athletes, sports massage is used to assist in athletic training. This type of massage is focused on preparing muscles for intense training. Additionally, sports massage is used to help the muscles recover after intense performance or injury. Shiatsu: Frequently referred to as acupressure, Shiatsu is a form of massage that is similar to acupuncture. Shiatsu originated in Japan and means “finger pressure.” Instead of using needles like acupuncture, the practitioner uses their fingers on pressure points. Pushing these points are thought to help release energy and restore balance back to the body and mind. How Massage Therapy Can Help Ease Anxiety and Panic Disorder Symptoms Massage therapy can help the body relax, which in turn can help one let go of anxious and fearful thoughts. Massage can relieve muscle pain and tension, improve circulation, and increase flexibility. As a relaxation technique, massage therapy can work to manage the fight-or-flight response, or stress reaction, that is typically overactive among people with anxiety disorders.?? The fight-or-flight reaction is responsible for causing fearful thoughts and reactions that often far outweigh any actual threat in the environment. For example, people with agoraphobia often fear having a panic attack in a large crowd or confined areas where it would feel embarrassing or difficult to escape. The fight-or-flight reaction typically leads to uncomfortable physical symptoms, such as shortness of breath, accelerated heart rate, excessive sweating, and chest pain. Massage therapy can have an opposing effect on the body by eliciting the relaxation response, reducing tension, lowering heart rate, and generally making a person feel calmer.?? Physical Benefits of Massage Less muscle pain and tension Improved circulation and flexibility Lower heart rate Mental Benefits of Massage Less anxious thoughts Tamed fight-or-flight response Lower tension and more feelings of calm Getting Started with Massage Therapy Massage therapy is often offered at many spas, salons, and wellness centers. However, as it continues to become a more mainstream treatment option, massage is now offered at many hospitals and clinics. Some insurance companies may even cover massage therapy services. When meeting with your massage therapist for the first time, make sure to discuss your medical history, including your panic and anxiety symptoms. It is important to schedule these services with a licensed or certified massage therapist. This ensures that you will get treatment from a qualified practitioner who has followed the standards and requirements for their state licensure.?? Licensed massage therapists can be found through website directories, including the National Certification Board for Therapeutic Massage Bodywork and the American Massage Therapy Association. Let the massage therapist know if you have any areas of discomfort throughout your body. Also discuss what you hope to get out of the massage, such as muscle or stress relief. Generally, massage therapy only has a few potentially adverse side effects. Many people experience some soreness throughout their body the first few days following a massage.?? However, you should never feel pain or discomfort during or after a massage. Massage is also contraindicated for certain medical conditions. Always consult your doctor before getting a massage if you are unsure if its right for you. Studies have supported the safety and effectiveness of utilizing massage therapy for stress, anxiety, and depressionâ€"but if you are experiencing panic attacks and other symptoms of panic disorder, talk to your doctor before trying this and other CAM practices. Your doctor will be able to assist you with conventional treatment options, such as medication and therapy. Massage may be beneficial in helping you manage your condition  but is not a substitute for traditional medical care.?? Massage therapy may be incorporated into your standard treatment plan to assist you in coping with panic disorder. The 7 Best Online Anxiety Support Groups of 2020

Mark Twain - 1159 Words

McKettrick 2 Mark Twain’s use of irony to express a better sense humor is displayed in many of his short stories. Such as â€Å"Luck†, in this story a clergyman explains how the â€Å"hero† was able to make mistakes and receive commendations and medals because acts of stupidity turned into acts of military intelligence. â€Å"He was appointed an officer, a captain of all things† (Twain, â€Å"Luck†), the clergyman said for the reason that the stupid â€Å"hero† that had barely made it through basic training was appointed a captain. â€Å"He continued to climb up, over the dead bodies of his superiors† (Twain, â€Å"Luck†), the hero continued to make mistakes and was promoted only due to the death of his superiors and his â€Å"so called† acts of military intelligence. Twains†¦show more content†¦Ã¢â‚¬Å"She always stopped and posed† (Twain, â€Å"Hunting the Deceitful Turkey†): speaking about how the boy hunted th e turkey all day and how the turkey knew that the boy was an awful shot and the turkey would play with the boy by posing because of it. Twain used the turkey to create irony by giving the turkey human like smarts and actions, and give the boy turkey like hunting skills. â€Å"I followed an obscenely lame turkey over a considerable part of the United States† (Twain, â€Å"Hunting the Deceitful Turkey†) the boy said after getting lost and wore out by the turkey. Twain used the irony of the hunted turkey to getting away from the hunter boy. Twain also combines humor and irony with animals in â€Å"A Fable† by Mark Twain with the use of a cat to explain a mirror and the other animals being too stupid to realize what they’re looking at. â€Å"There was nothing in that hole but a donkey† (Twain, â€Å"A Fable†) the donkey had seen himself in the mirror and had not realized that the thing in whole was a mirror showing his reflection in it. â€Å"Anybody but a near-sighted fool could see that there was nothing in the hole but a elephant† (Twain, â€Å"Hunting the Deceitful Turkey†): the same thing that happened to the donkey happened to the elephant. McKettrick 5 â€Å"Clemens(Mark Twain) studied the Mississippi River and the operation of a riverboat†(Mark Twain, â€Å"biography†). Twain in his early life was fascinated by the Mississippi River, thus causing him to want to be an apprentice of a riverboatShow MoreRelated Mark Twain Essay1449 Words   |  6 Pages Mark Twain was a pilot, a comic lecturer, a humorist, a short story writer, and a novelist, to name a few of his many accomplishments. On November 30, 1835, Samuel Langhorne Clemens, otherwise known as Mark Twain, became the first man of any importance ever to be born west of the Mississippi River. He has become an icon as the American writer. This is because his way of writing cannot be simulated by Europeans or anyone else, due to the fact that the western setting of America creates aRead More Mark Twain Essays1018 Words   |  5 Pages Mark Twain, a Racist?Mark Twain was a man that was way ahead of his time. In a time when people were judged on color,Mark Twain grew up in Florida, Missouri (Mandelbrot, Twain). In Missouri and Louisiana combined there were less than one half a million white persons (Chang, Twain p. 21). Which meant the black population was abundant. While growing up Twain had no telegraph, no railroads, no stage lines of any consequence (Twain, www.marktwain.com). Also maps were scarcely ever found. So Twain didn’tRead More Mark Twain Essay1682 Words   |  7 Pages Mark Twain was the pen name of Samuel Langhorne Clemens, one of the major authors of American fiction. Twain is also considered the greatest humorist in American literature. His varied works include novels, travel narratives, short stories, sketches, and essays. His writings about the Mississippi River, such as The Adventures of Tom Sawyer, Life on the Mississippi and Adventures of Huckleberry Finn, have proven especially popular among modern readers. I feel that many of Mark Twains writingsRead MoreRighteousness, By Mark Twain2411 Words   |  10 Pagesauthor, Mark Twain, it is clear from his work that he has addressed the question of righteousness. As we take a look back in time from the lens of Twain s early life, this question of righteousness becomes very relevant. Growing up during the mid 1800s in Missouri, a place rampant with slavery, Twain was able to explore the American soul with wit, buoyancy, and a sharp eye for truth. Eventually he would soon come to realize the deep racial problems that existed in the south. For the young Mark TwainRead More mark twain Essay1481 Words   |  6 Pages Samuel Clemens/Mark Twain 1835-1910 Samuel Clemens was born on November 30, 1835 in Florida, Missouri, the sixth of seven children. At the age of four, Sam and his family moved to the small frontier town of Hannibal, Missouri on the banks of the Mississippi River. Missouri, at the time, was a fairly new state (it had gained statehood in 1820) and comprised part of the countrys western border. It was also a slave state. Sams father owned one slave and his uncle owned several. In fact, it was onRead MoreEssay Mark Twain2590 Words   |  11 PagesMark Twain As one of Americas first and foremost realists and humorists, Mark Twain, usually wrote about his own personal experiences and things he knew about from firsthand experience. # Two of his best-known novels show this trait, in his Adventures of Tom Sawyer, Twain immortalized the sleepy little town of Hannibal,Read More Mark Twain Essay1401 Words   |  6 Pages MARK TWAIN a.k.a. Samuel Langhorne Clemens nbsp;nbsp;nbsp;nbsp;nbsp;quot;Mark Twain, which is a pseudonym for Samuel Langhorne Clemens, was born in 1835, and died in 1910. He was an american writer and humorist. Maybe one of the reasons Twain will be remembered is because his writings contained morals and positive views. Because Twains writing is so descriptive, people look to his books for realistic interpretations of places, for his memorable characters, and his ability to describe hisRead More Mark Twain Essay2338 Words   |  10 Pages Samuel Langhorne Clemens, better known as Mark Twain, is perhaps the most distinguished author of American Literature. Next to William Shakespeare, Clemens is arguably the most prominent writer the world has ever seen. In 1818, Jane Lampton found interest in a serious young lawyer named John Clemens. With the Lampton family in heavy debt and Jane only 15 years of age, she soon arried John. The family moved to Gainesboro, Tennessee where Jane gave birth to Orion Clemens. In the summer of 1827 theRead MoreMark Twain Research Paper900 Words   |  4 PagesName -- Professor Reber English 1113 10 October 2012 Mark Twain Mark Twain was a world renowned novelist and a beloved American Writer. He wrote things about what was happening in the world around him and is also a huge part of American Literature. Although Mark Twain is a famous novelist his home life, background/achievements, and greatest accomplishments are what made him who he is today. Mark Twain was more than the man we all know. For one thing, he was born as Samuel Langhorn ClemensRead MoreLife on the Mississippi by Mark Twain1523 Words   |  7 PagesLife on the Mississippi by Mark Twain is his memoir about vital river life during the steamboat era and a remembrance of it after the Civil War. . Mark Twain (1835-1910) grew up Samuel Langhorne Clemens on the Mississippi River in the small town of Hannibal, Missouri. Twain was a journalist, essayist, and writer of short stories and novels. Mark Twain tells of his life on the river, humorous stories, and a glimpse of his life during his childhood. This Memoir displays a detailed account about how

Masters Degrees in Education Online 2019

The internet offers a plentiful selection of options for the masters degree in education. Education degrees on the masters level are typically focused on a certain specialty. It is important to note that many states require masters degrees of individuals who want to teach beyond a certain level in the public school system. If you are interested in teaching, you should carefully examine your states certification requirements. Each state has its own set of standards. Make sure that you are up to date on what the requirements are, as some alternate credentials are accepted in some states now, due to the overwhelming shortage of teachers nationwide. There are nine different masters degree programs in education at the University of Phoenix Online. These include: specialty include elementary education, administration and supervision, curriculum and instruction (both child and adult), computer education, English as a second language, early childhood education, and elementary, secondary, or special education. The specialties included on this list will either prepare you for a position in administration or for teaching in a classroom. .u46f1124fe55a6d4064c85592f2bce089 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u46f1124fe55a6d4064c85592f2bce089:active, .u46f1124fe55a6d4064c85592f2bce089:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u46f1124fe55a6d4064c85592f2bce089 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u46f1124fe55a6d4064c85592f2bce089 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u46f1124fe55a6d4064c85592f2bce089 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u46f1124fe55a6d4064c85592f2bce089:hover .postTitle { text-decoration: underline!important; } READ Bachelor Degree in Nursing Online Nephrology Nurses Attend to the Complex Needs of Patients with Kidney DiseaseCapella University provides a different set of online opportunities for a masters in education. They offer administrative and management focuses for licensed K-12 teachers in the following areas: leadership in educational administration, curriculum and instruction, advance classroom instruction, and reading and literacy. Capella University also offers the following concentrations: leadership for higher education, postsecondary and adult education, professional studies in education, instructional design for online learning, training and performance improvement, and enrollment management. A masters of arts in teaching is available through the online program provided by Ashford University. This masters degree program focuses on teaching middle school through high school grades 7-12. Kaplan Universitys online masters in education program has the following concentrations: Teaching literacy and language grades K-6; literacy and language grades 7-12; teaching special needs students; teaching technology; and teaching mathematics for both grades K-6 and 7-12. They have a standard program that will certify students to teach in the state of Iowa. .ue768bf11c5f1a8f507e32eba1c27466a { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ue768bf11c5f1a8f507e32eba1c27466a:active, .ue768bf11c5f1a8f507e32eba1c27466a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ue768bf11c5f1a8f507e32eba1c27466a { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ue768bf11c5f1a8f507e32eba1c27466a .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ue768bf11c5f1a8f507e32eba1c27466a .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ue768bf11c5f1a8f507e32eba1c27466a:hover .postTitle { text-decoration: underline!important; } READ Associate in Business 3 Innovative Business Careers that Allow Professionals to Work from HomeMany traditional universities offer extension masters degree programs online in education. Approximately forty percent of the campus-based colleges and universities in the United States offer distance learning programs in some form. Education seems to be a trendy option online. Many colleges and universities offer technology and business programs online, and education tends to be offered early on as the schools expand their online programs. Mainstream education is quickly becoming online education. online degrees and traditional degrees in education have a closing gap between them. You should be able to put your online masters degree in education to use soon after obtaining it. Related ArticlesOnline Masters and Doctorates Degrees in EducationAcquiring Your Teaching Degree On The InternetUse the Internet to Attain a Masters Degree in TeachingBachelors Degrees in Teaching OnlinePersuing an Elementary Education Online DegreeOnline Degree Opportunities For Teachers .uffc9a36bb31dc96409551a1227030ee1 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .uffc9a36bb31dc96409551a1227030ee1:active, .uffc9a36bb31dc96409551a1227030ee1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uffc9a36bb31dc96409551a1227030ee1 { transition: background-co lor 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uffc9a36bb31dc96409551a1227030ee1 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .uffc9a36bb31dc96409551a1227030ee1 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .uffc9a36bb31dc96409551a1227030ee1:hover .postTitle { text-decoration: underline!important; } READ Online BSN Nursing Degree Nursing Education has Significant Impact on Patient Mortality

Fast Food Industry Free Essays

I Source: Food and Agro Business Monitor, October 2001; Company websites; News articles One testament to the windows of opportunity and growth in the industry is the rise of Mango ‘nasal, the country’s fastest growing barbecue fast food chain, which after only eight years, is already 390 stores strong as of July 2011. Despite the presence of industry giants and having been established first in the Visas, Mango ‘nasal has shown that there is enough room for new players given the right product at the right price. As in the past, Jollied sensed an opportunity and acquired a controlling share of Mango ‘nasal. We will write a custom essay sample on Fast Food Industry or any similar topic only for you Order Now On the other hand, Jollied sold its Deliverance business unit and stopped operations of its carrier-inspired food chain Mango Epee stores, which will eventually be converted to its other brands. Owing to the popularity of coffee hops and the Filipinos growing penchant for drinking coffee, Jollied also entered the coffee shop business through a Korean-based restaurant brand, Cafe It-ammo. It was launched in 2010 and has already three branches offering Goleta and coffee in a business as a strategy to gain market share and offer a less expensive but quality coffee experience. Most of the other major players in the industry have also expanded led by Pizza Hut, McDonald’s, and Shakes. Some Jollied mandolin’s stores in Metro Manila are undergoing renovation to improve store appearance/image and better serve its customers. Chicken many KEF slowed down partially due to the effects of the Asian financial crisis to the Armco Group but it has since recovered. In 2008, Armco acquired Tokyo Tokyo, the country’s leading Japanese fast food chain. Armco also owns the master franchise of Mister Donuts in the country which has over a thousand shops nationwide. Products, Variety, and Value-addition The major traditional types of fast food chains are still the hamburger chains, chicken houses, pizza/pasta parlors and Chinese food chains. However, other fast food chains are catching up like the donuts chains, coffee shops, barbecue houses, bakeshops and Filipino food chains. While the food offerings in fast food stores are essentially within the type for which the chain was established, the available products are already a mix of food items wherein the banner product may not be the most popular. Jolliness’s Chicken]oh, for instance, may be as popular if not more popular than its Hamburger. It also has Filipino dishes like beef tap (smoked beef),longhairs (local pork sausage), and crispy Bangui (militias). Chocking, a Chinese fast food, has also Filipino food like benevolentness, kangaroo (water spinach), longhairs, beef tap and halo-halo. McDonald’s, a burger chain, also has longhairs in its menu. Roasted chicken chain Kenny Rogers, for its part, offers other food items for the health conscious like roast chicken, healthy plate, high protein meal, high fiber meal, low calorie meal, grilled chicken/sausage/fish meals, and vegetable salads. KEF, Pizza Hut,Shakes, and Wend’s also have vegetable salads in their menu. Wend’s was first to offer a salad bar and the first fast food to enter into a memorandum of agreement with the Department of Health in support of its Healthy Lifestyle Campaign. There is also continuous new product development eke Cuff’s Double Down (all-meat, no-bun sandwich), Wend’s shrimp sandwich and abstractor, Showing’s Chinese-style fried chicken, and Jolliness’s crunchy chicken burger, sweet and sour meatballs and chicken nugget crunchers. Part of product development is seasonal offerings especially during Lent, when people try to fast and abstain from meat. Some products that come out at this time are tuna pie and fish twister. Other than the product mix and variety, fast food chains also offer affordable alternatives for the budget-conscious. The price of the budget items can range from a low of POP. O for a Burger McCoy or apple pie, POP. O for Jolliness’s beef with mushrooms and rice to a high of POP. O for Cuff’s Wow Slit Meal of I-piece chicken, rice, and regular drink (Table 3). Table 3. Value for Money Food Items, July 2011 | Company I Budget Food Items I Price (PH) I Jollied I Rice Meal errs, Value Meals | 39. 00 – 55. 001 Chocking I Value Kings, combo Kings 1 29. 00-87. 001 Mango ‘nasal I Slit Meals, Built Meals | 49. 00 | McDonald’s I Value Meals, Massacre Meals, Everyday Massacres | 25. 00 – 55. 00 | KEF I wow Burger, wow slit Meals 1 30. 00-89. 001 Wend’s I super value Menu | 37. 0 – 62. 001 Source: Company websites; internet search Over the years, fast food chains have also added a new value to their relationship with loyal customers with the use of patronage cards. Some of these cards include Shakes Pizzicato Supercargo, Pizza Hut’s Palm card, Angel Pizza’s Privilege card, mandolin’s Midnight card. For the pizza chains, the card allows the customer to buy one box of pizza and take one box for free. On the other hand, the Midnight card allows customers to get free items on orders from 12:01 am to 3:59 am. The promotions are valid only within a prescribed period. A Still Growing Industry A number of factors and strategies, both external and internal to the fast food industry, are contributing to its continuing growth. Boos The growth of the business process outsourcing (BOO) industry has enhanced the eating out habits in the country as Episcopalian have a 2417 work schedule. Major fast food chains have adapted to this changing lifestyle with a 2417 restaurant business hours in strategic locations close to the Boos. McDonald’s and Wend’s were one of the pioneers in the 2417 delivery service. Given the company websites, there is also the facility of ordering on line and allowing fast foods in Backbone and Twitter. Locations expansion of malls and supermarkets around the country is another plus factor for the fast food industry. The on-going and planned Allay, Purebred, Robinsons, Shoppers and SMS establishments will be providing the space and foot traffic for the fast food chains’ expansion. Pricing Value pricing or value meals will continue to be a strategy for fast food chains, as surveys still indicate low prices as a reason for choosing a fast food restaurant. Another price proposition is the unlimited rice promotion of some stores like Mango nasal, Tokyo Tokyo, and recently, Tropical Hut. Movie tie-ins Another strategy to stimulate frequent store visits is the fast food tie-in promotion of hit movies with the offering of limited edition gadgets, collectibles, and food items like Captain America in Jollied and Dunking’ Donuts and Transformers in KEF. McDonald’s is also offering Coca Cola can glass collectibles. Branding Fast foods also use a sort of â€Å"multiple-branding† to draw more customers by offering a large number of items whereby several fast food chains are located side by side. This is the case of Jollied beside Chocking, Greenwich, and Red Ribbon. Chains like the Armco group have also started co-branding where a Mister Donuts kiosk is in a KEF store. Bank tie-ups As a meaner to increase patronage of credit cards, companies like the Bank of the Philippine Islands, Banc De ROR, and Metronome have tied-up with some fast food stores where customers can redeem promotional freebies based on amount charged to their credit card. The fast food stores include Jollied, Chocking, Mango ‘nasal, Backlog ‘nasal, Goldbricks, Greenwich, and Pizza Hut. This win-win scheme is expected to enhance repeat usage for credit card companies as well as increased sat food store visits. Value propositions some fast food stores provide newspapers and free Wi-If internet connection. Many chains are also remodeling their facilities; expanding their selection of desserts, beverages, snacks and breakfast items; adding grilled items; reducing fat and sodium; and catering to customers with diabetes or gluten intolerance. Some chains, particularly in developed countries, are also catering to a broader range of customers with hall-only or kosher food in their menu. Major companies have also set up foundations which implement their corporate social responsibility initiatives. Prospects There is a lot of optimism and positive outlook as expressed by major players. Jollied Foods Corporation has revised its target upwards in 2011, and plans to open 160 stores in the country across all its brands. The company is looking at a 12-15 percent growth for the year with expected brisk sales and lower raw materials cost, and provided there will be no major spikes in inflation and petroleum prices. Mango ‘nasal for its part is targeting to hit 500 stores by 2012. McDonald’s is planning to build 20-30 stores every year in the next five years. For instance, artificial strawberry flavor food The regular consumption of Junk food is the leading factor in obesity and excess weight. Obesity is second only to smoking as a cause of death in America. 46 percent of Canadian adults are either overweight or obese, with obesity in children increasing threefold over the past two decades. Consumption of soft drinks containing sugar has been linked to weight gain and an increased risk for development of Type 2 diabetes. Studies have revealed that obese people have wick the rate of chronic health problems as people of normal weight. This includes 100-percent greater chance of developing Type 2 diabetes, 50-percent increased likelihood of developing heart disease. Obese men are nearly 90 percent more likely to get colon cancer. Junk food diet is a major cause of heart diseases. High cholesterol resulting from Junk food puts undue strain on the liver, causing long-term damage to this essential organ. Research has suggested that diets high in fat may also impair essential brain functions, like concentration and memory. The nun food facts about soft drinks alone are alarming. How to cite Fast Food Industry, Essays Fast Food Industry Free Essays Sharp makes use of illustration in â€Å"Berger Queen† in several body paragraphs.   Her overall thesis is that McDonald’s really isn’t that bad of a job and she’s actually enjoyed it, so when she went from a pre-med major to an English major, her life did not get any worse.   In paragraph two, she again uses narration, as in paragraph three. We will write a custom essay sample on Fast Food Industry or any similar topic only for you Order Now    In paragraph four is where Sharp begins to utilize Illustration to back up her points.   The topic sentence, â€Å"†¦respect for the workers of the fast food industry is lost among most adults†¦Ã¢â‚¬  is supported by several examples, one being, â€Å"†¦grown men driving Lincoln Town cars have bickered with me for five minutes over a measly ten cent increase in the price of an egg mcmuffin.† Paragraph five goes into further illustration of the point made in paragraph four.   Paragraph six also uses illustration.   The topic sentence, â€Å"A small portion of our patrons are so confused that there is really nothing to do but wait for them to leave† is supported by, â€Å"my most prominent example†¦is the infamous snack attack lady, who ordered hotcakes and sausage during our 90-second- guaranteed-service hour and then ate her breakfast right outside the drive-thru window.†Ã‚   Paragraph seven also incorporates illustration.   The topic sentence, â€Å"there are some great customers out there† is supported by the explanation of those great customers and what they do, â€Å"If I missed a day of work, I would return to inquiries about my health and concern that all was well.†   The first paragraph is a narrative and uses dialog to express her point and to draw the reader into the story How to cite Fast Food Industry, Essays

Justice Essay Paper Example For Students

Justice Essay Paper In the Republic, Plato attempts to answer one of philosophys most centralquestions: What is justice or right conduct? Thrasymachus, who is upset atSocrates rhetoric interrupts, suggests that justice is what is in the interestof the stronger. Thrasymachuss view of justice is that justice is the advantageof the stronger. Thrasymachus explains this by expressing that the governmentmakes rules to its own advantage and so it is declared just for their people. Socrates argues Thrasymachuss view by insisting that rulers command certainacts on their subjects which sometimes mistake their own best interest causingthemselves harm. Thrasymachus agrees with Socrates that rulers often do actagainst what is in their own interest and that sometimes the stronger orders theweaker, their subject, to do what is disadvantageous to themselves. Thrasymachussays it is just to obey the orders of the rulers and just is the advantage ofthe stronger. The more important opinion of justice by Thrasymachus is thatjustice benefits other people while injustice benefits you. The stronger personuses his/her strength advantage to his/her advantage. Socrates catchesThrasymachus contradicting himself by stating that justice requires doing whatis to the stronger advantage. Thrasymachus says that the stronger sometimesmakes mistakes and orders something not to his advantage and justice requiressubjects to obey stranger. Therefore, justice sometimes requires subjects to do what is not to the strongers advantage. This statement is a contradiction toThrasymachuss first remark. Thrasymachus then introduces craft assumption. Socrates believes that true crafts people pursue not their own advantage, butthe subjects of their craft and that rulers are considered craftsmen. Socratesconcludes that true rulers seek not their own advantage, but their advantage oftheir subjects. Rulers use their craft to the advantage of their subject and notfor their own advantage. Thrasymachus denies that true craftsman seek not theirown advantage but, the subjects of their craft by giving example of theshepherds and cowherds. They do not seek the good of their animal instead theirsole purpose is fattening them for their own good. The question that is producedis: What makes something the subject of a craft? Two elements makesomething a subject. First, it needs to be the thing that is practiced on. Sheepare the shepherds subject because they are being practiced on. The second thingis that the subject is the beneficiary of the craft. In this case, patients arethe subjects of the doctor because they are the ones being treated of t heillness. The dictionary definition of justice is that it is an abstractprinciple by which right and wrong are defined or the principle of moral orideal rightness. This objection creates a major point of controversy thatSocrates would like to expose falsehood. One example that Socrates points to isthe honor among thieves. The same way that division and self interest pullsapart thieves, injustice will pull apart the soul.

Robert Lewis Stevenson free essay sample

The most prominent literally devise used by Stevenson to create curiosity is the many narratives in the novella by different characters. Although most of the story is told from Mr. Utterson’s point of view (a lawyer and main figure), key parts of the story are told from Dr. Lanyon (friend of Mr. Utterson and Dr. Jekyll) and the ending by Dr. Jekyll (creator of the â€Å"personality-switch† potion and consequently Mr. Hyde). Furthermore, each narrative is transmitted to the reader by different media, such as story-telling, speech and letters. This means that the reader doesn’t just get one point of view of the events, but rather three, each of a different one. This makes the reader curious as to what each narrator will reveal about the happenings in the story and creates much intrigue. A second major devise used in the novella is character. The figure of Mr. Hyde and his secret identity is constantly chased by the main character (Mr. We will write a custom essay sample on Robert Lewis Stevenson or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Utterson) and is related to all important events in the story (from Dr. Jekyll’s will to Sir Danver’s murder). The reader is never properly described the outer appearance of Hyde since all the information resealed about him comes from second hands, â€Å"he is an extraordinary looking man†¦ I can’t describe him† (page 15). Furthermore the strange connection between Dr. Jekyll and Mr. Hyde (the protege of Dr. Jekyll) intrigues the reader even further, since Jekyll is regarded as a respectable man and Hyde a despicable one and Hyde’s strange disappearances seem to be connected to that of Dr. Jekyll, who claims to be â€Å"ill† though the reader finds out later he is not. Yet it is also through the use of contrasting imagery that Stevenson achieves intrigue in his novella. The main contrast is in the use of that of dark and light imagery, which is mainly present in the two â€Å"personalities† of Dr. Jekyll, the â€Å"good side†, himself, and his â€Å"bad side†, Mr. Hyde. The nature of both this characters’ actions varie from each other since Jekyll is portrayed as doing only good, â€Å"whilst he had always been known for charities, he was now no less distinguished for religion†¦Ã¢â‚¬  (page 40), whereas Hyde for evil, â€Å"the man trampled calmly over the child’s body and left her screaming on the ground†. Although Jekyll and Hyde are two separate identities and so therefore their actions, they do share one body, which challenges the reader and intrigues him as to how such thing is possible. However not only are literally devises used to create great curiosity by Stevenson, but also the very plot itself. Throughout the novella, many unanswered questions are left open until the very end of the story (â€Å"Henry Jekyll’s full Statement of the Case†), which the reader keeps asking himself throughout the novel. Questions such as â€Å"Who is Mr. Hyde? †, â€Å"How is Dr. Jekyll and Mr. Hyde connected? † and later â€Å"What is Dr. Jekyll hiding? † are constantly asked by the reader since they make the base for the plot. This makes the reader constantly curious and challenged, making him want to read further on to find out the answers. Throughout the novella â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde†, Stevenson achieves great intrigue and curiosity on the reader’s part by using not only literally devises such as character and imagery, but also through media, such as narrative and rhetorical questions as well. It is through these that the novel manages to catch the reader’s immediate attention and make him want to keep on reading till the very end of the book.

Function Generator essays

Function Generator essays Purpose: The purpose of this experiment is to construct a function generator capable of taking a DC input and producing different outputs. The three desired outputs are a sinusoidal wave, a square wave, and a triangle wave. The function generator should also include a DC offset adjustment as well as amplitude control for the output waveform. Components to be used: DC power supply ( +15 Volts), 3 1N4148 diodes, one LED, 4 741 op-amps, 3 0.01 micro-farad capacitors, 2 1 micro-farad capacitors, 1k-ohm resistor, 2.2k-ohm resistor, 8.2k-ohm resistor, 10k-ohm resistor, 1 ganged 10k-ohm potentiometer, 2 10k-ohm potentiometers, 15k-ohm resistor, 2 18k-ohm resistor, 100k-ohm potentiometer. 1. Construct the Wein-bridge oscillator as shown in figure 1. Test output point A for sine wave, adjust potentiometers to change amplitude and frequency. 2. Construct the Schmitt trigger shown in figure 2. Connect input point A to output point A. Test output point B on the Schmitt trigger, the output should be a square wave. 3. Construct the integrator shown in figure 3. Connect input point B to output point B. Test output point C on the integrator, the output should be a triangle wave. 4. Construct the circuit shown in figure four. Adjust the potentiometer to adjust the DC offset. Discussion of Results: By following the above procedure, you should develop the desired function generator. The end result should match figure 5. Along the way a couple of problems were encountered. First, by using a 741 op-amp in the second stage (Schmitt trigger), a perfect square wave could not be obtained. By substituting a 318 op-amp it corrected the problem. The 318 gave a cleaner output because of its higher slew rate. The other problem occurred in the third stage, the integrator. The output of this stage using the called for capacitor (0.047 micro-farads) gave a distorted output. By adding a ...

External Resource Management Essay Example | Topics and Well Written Essays - 1750 words

External Resource Management - Essay Example These are some of the points that Silver would want to emphasise to Dr. Spiller. However, these could be hardly understood on Dr. Spiller’s part because he is justifying his points as well. The centralisation procedure may be slow to react to local user’s needs and also may be remote from local user or internal customer. Dr. Spiller may have important specifications of an X-ray processor that he found can only be provided by New Age and he can certainly use this as important justification. On the other hand, in a decentralized purchasing activity, Dr. Spiller can actually enjoy the benefits of addressing the local needs of their department and as user of the newly X-ray processor. Their problems may be easily responded at better quality as well. Regarding this issue, it is therefore clear that Rose Silver is only trying to do its part for the good of the company. Dr. Spiller on the other hand is trying to do its part based on what he believes is right for their patient care. They both have essential points to stand on. However, this would matter depending on the generalised process that should be involved in purchasing activity. The first step is basically sourcing. In this stage, the purchasing department receives requisition and asks or solicits quotations. The next step involves authority and ethics. At this point the purchasing department has to negotiate with suppliers and then place its order. Finally, logistics and payment ensures that the supplies are received and payments are made. Based on the above procedure, Dr. Spiller cannot actually justify his concern with Rose Silver. This is due to the fact that Dr. Spiller’s concerns with their patients are not in line with Silver’s main functions. What is only in line with Dr. Spiller’s concerns with Silver’s role in the company is the issue about receiving requisitions and asking for quotations and supplier’s negotiation. 2. What risks or ethical problems cou ld potentially arise from his approach? In the absence of quotations or requisitions, Dr. Spiller could potentially face problems about dishonesty and untrustworthiness. The main point of having quotations and requisitions is to ensure transparency in the actual purchasing process. This is also to ensure that the right prices and quality standards are obtained. Dr. Spiller needs to understand that when there is money involved, the role of Silver is to provide transparent accounting system in order to justify the actual purchasing experience if it is in line with the organisation’s prevailing purchasing standard. In the absence of this, Dr. Spiller is most likely to be confronted with substantial ethical subjects including fraud as aftermath of the main issues like dishonesty and untrustworthiness. If he would push forward to his stand, Dr. Spiller may potentially be showing disrespect to Silver. Silver is a legitimate authority in the purchasing activity. It is not the concer n of Silver to approve Dr. Spiller’s request because there is a process involved. This process requires that everything should undergo specific approval of an authority. On the other hand, Dr. Spiller does not have much authority involved in the actual purchasing process except however for his specifications and technical know-how of the equipment. However, the final authority of the purchasing process

Charitable Contributions Essay Example | Topics and Well Written Essays - 750 words - 1

Charitable Contributions - Essay Example ndation, n.d.) Public charities are made up of churches, hospitals and qualified medical research organizations affiliated with hospitals, schools, colleges and universities. Similar among all these institutions are: a) they receive contributions from many sources and have active program(s) for fundraising; b) their income is generated by activities that enhance and promote their purposes; and, c) they actively work in relationship with another public charity. To be a public charity, organizations mentioned above should submit documents that â€Å"must contain purposes and powers of an organization and disposition of its assets under dissolution, in order to qualify for exemption under Internal Revenue Code section 501 (c)(3).† (Sample Organizing Documents – Public Charity, 2009) In short, they must comply with the language the IRS requires. These documents may be, but are not limited to, the trust instrument, corporate charter, articles of incorporation, articles of association, or other written instrument by which the organization is created under state law. It should be remembered that these requirements may vary among states and/or countries as well. Public charities must ensure that the purpose and assets stated in these documents are dedicated to charitable purposes. To be exempt under IRS section 501(c)(3) of the Code, initially, a public charity must file IRS Form 1023.This and other forms can be acquired online or from a cd, both available on the IRS website (www.irs.gov), by calling 1-800-TAX-FORM (1-800-829-3676) or visiting local IRS offices. There are certain organizations that are already considered tax exempt even without the filing of Form 1023. These are a) churches, b) their integrated auxiliaries or associations of churches and c) any organization with a gross income of not more than $5,000 in a taxable year. Applicants must ensure that their organizing documents comply with the IRS requirements. The IRS will not process incomplete

The Starbucks Entrance Into Vietnam Marketing Essay

The Starbucks Entrance Into Vietnam Marketing Essay Starbucks Coffee Company Starbucks began in 1971 as a roaster and retailer of whole bean and ground coffee, tea and spices. Back then, the company was a single store in Seattles historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the worlds finest fresh-roasted whole bean coffees. (Starbucks Coffee Company) Starbucks is named after the first mate in Herman Melvilles Moby Dick. The name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The logo is also inspired by the sea, featuring a twinà ¢Ã¢â€š ¬Ã‚ tailed siren from Greek mythology. (Starbucks Coffee Company) In 1981, Starbucks chairman, president and chief executive officer, Howard Schultz, was drawn into Starbucks from his first cup of Sumatra, and joined Starbucks a year later. (Starbucks Coffee Company) In 1983, Howard travelled to Italy and became fascinated by Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to the United States where coffeehouse is made a place for conversation and a sense of community and to be a third place between work and home. He left Starbucks for a short while to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors. (Starbucks Coffee Company) Today, Starbucks connect with millions of customers every day with exceptional products and nearly 18,000 retail stores in 60 countries. (Starbucks Coffee Company) Starbucks mission is to inspire and nurture the human spirit one person, one cup and one neighborhood at a time. (Starbucks Coffee Company) Starbucks have always believed in serving the best coffee possible and it is their goal for all of their coffee to be grown under the highest standards of quality, using ethical sourcing practices. STARBUCKS Entrance into Vietnam (Starbucks opens first store in coffee-loving Vietnam) Starbucks opened its first cafe in Vietnam in Ho Chi Minh City as part of its strategy to expand across Asia, and plans to add more shops throughout the country. The grand opening of the HCM City store marked Vietnam as Starbucks 12th market in the Asia Pacific, and adding up to its chain of some 3,400 stores in the area. John Culver, president of Starbucks Coffee China and Asia Pacific, said during the ribbon cutting ceremony that Vietnam is one of the most dynamic and interesting market in Asia, and that they are proud to open a Starbucks store in the country. Coffee Concepts (Vietnam) Ltd., a Hong Kong Maxims Group subsidiary, will operate Starbucks Ho Chi Minh City store in Vietnam, and its first store will be in the citys business district. Starbucks will be seeking to compete with local rivals in a country known for its strong cafe culture. Vietnam is the worlds second-largest coffee producer and it has dozens of local chains as well as small coffee shops on nearly every street corner which present a major challenge for Starbucks to break into the crowded market. According to research, although many people queued up in southern Ho Chi Minh City for the opening, but the US giants coffee may not be to everybodys taste. Some speculated about how the Starbucks will compete with Trung Nguyen Coffee and Highlands Coffee, a homegrown brand that credits Starbucks as an inspiration. One Vietnamese, Nguyen Tien Tam, 35 had been quoted as preferring Vietnamese coffee, which is stronger than Starbucks and that as a Vietnamese, he only love local coffee. Compared with other Asian markets which Starbucks has recently entered, the Seattle-based company faces a unique scenario in Vietnam, where French-inspired coffee culture rules supreme, two homegrown chains have established presences and family-run sidewalk cafes are as many as noodle shops. In HANOI, Vietnam, Nghiem Ngoc Thuy has been providing coffees to thirsty Vietnamese for 20 years in her colonial-style villa with peeling shutters, and she and her customers arent too worried that Starbucks will alter their time-tested coffee traditions. As quoted by Thuy, her family-run cafe in Hanoi offers prices that are affordable for average Vietnamese. Thuy further added that expensive coffee is just for the children of government officials, or people who have lots of money. A regular customer, an electronics salesman Do Thanh Tung, said he is eager to see if Starbucks coffee really is different from the Vietnamese blends he has been drinking since he was 10 years old. Tung, now 30, said Vietnamese young people will welcome Starbucks, once they get used to it. But he added that he doesnt expect to become a regular Starbucks patron because he drinks five or six cups of coffee a day, thus regular visits to Starbucks would be too expensive for him. Dang Le Nguyen Vu, whose Trung Nguyen Group owns 55 cafes in Vietnam, said he welcomes Starbucks and doesnt view the American newcomer as a threat. Vu even visualized Starbucks opening up to a hundred cafes in Vietnam in the next 10 years, but it remains questionable whether people in a country with such a low GDP per capita, and a different taste in coffee, would really accept Starbucks. Unlike China, where tea is the caffeinated drink of choice, Vietnam inherited a coffee culture from French colonizers in the 19th century. Vietnam is also the worlds second-largest exporter of coffee behind Brazil. Starbucks already operates more than 3,300 stores across 11 countries in the Asia-Pacific region, and its entry into Vietnam marks the latest round in a campaign to attract Asias emerging middle classes despite a stagnating U.S. economy. Jinlong Wang, president of Starbucks Asia-Pacific, said the company plans to expand across Vietnam in a way that celebrates the countrys coffee culture and heritage. He had commented on an email to The Associated Press that Starbucks is looking forward to growing with Vietnams already vibrant coffee industry and making a positive impact in the communities where they operate. Vietnam has a population of about 90 million and three out of five Vietnamese are under the age of 35. Architect Tran Cao Tho,a 32-year-old architect and his friends sipped their coffees from low, wooden stools on the sidewalk as motorbikes whizzed by and street singers dropped in. Starbucks will seek to profit from surging consumer demand. Tho and his friends are part of the sizeable under-35 generation that Starbucks, the Seattle-based company, will seek to convince and switch from stronger and cheaper coffee at their neighborhood cafà © to Starbucks coffee. Tho whose morning routine includes a cup of drip coffee at Hanois Cafe Hanh said that he like his coffee black, dark and strong and that he would go to Starbucks once in a while for the ambience, but not for the coffee as the flavor is too light. According to Anthony Emms, managing partner at Stanton Emms Strategy Consultants in Singapore, which advises international food and beverage companies on Asian markets, he commented that Vietnams economy has slowed recently in part because of a problematic banking sector, but Starbucks upmarket brand will appeal to the growing Vietnamese middle class, and that he doesnt believe there is a massive barrier to Starbucks in Vietnam and further added that Starbucks is not really a coffee but is a food-service concept. He further added that more than 60 per cent of Vietnams population was born after the Vietnam War ended in 1975, and there is a strong demand among youth in Hanoi and Ho Chi Minh City for branded clothing and accessories, regardless that the labels often are fakes, and average annual income is only about $1,500. Furthermore, other international food chains have opened stores in Vietnam in recent years, including the Australian coffee chain Gloria Jeans Coffees International, the California-based Coffee Bean Tea Leaf, and the American fast-food chains KFC and Burger King. And Nestle instant coffee which is engineered to suit the Vietnamese palette is sold widely in Vietnamese supermarkets. However, Emms said that Starbucks would risk alienating some of its potential clients if it didnt include Vietnamese drip coffee on its menus here. This would be to cater to and target at not only the younger generation but also the older and senior generation. What differentiates Starbucks from other coffee chains? (Starbucks Coffee Company) Starbucks have always believed in the importance of building a great, enduring company that strikes a balance between profitability and a social conscience. Starbucks take a holistic approach to ethically sourcing the highest quality coffee. This includes responsible purchasing practices, supporting farmer loans and forest conservation programs. They believe that by buying coffee this way, it helps foster a better future for farmers and a more stable climate for the planet. It also helps create a longà ¢Ã¢â€š ¬Ã‚ term supply of the highà ¢Ã¢â€š ¬Ã‚ quality beans which they have been carefully blending, roasting and packing fresh for more than 40 years. They share their customers commitment to the environment. And they believe in the importance of caring for the planet and encouraging others to do the same. It is their goal that 100% of their cups will be reusable or recyclable by 2015. They will also work to significantly reduce their environmental footprint through energy and water conservation, recycling and green construction. They also believe in fostering thriving communities, from the neighborhoods where their stores are located to the ones where their coffee is grown. To bring people together, inspire change and make a difference in peoples lives are all part of being a good neighbor. They also hope to contribute one million volunteer hours each year to their communities by 2015. Since the beginning, Starbucks has been a different kind of company. One which not only celebrate coffee and the rich tradition, but would also bring a feeling of connection. It is one that is dedicated to inspiring and nurturing the human spirit and committed to serving the finest coffee, creating an exceptional customer experience, and being a great place to work. Starbucks is grateful to their partners (employees) for making Starbucks the company that they are. And they are honored to be acknowledged for their efforts which earned Starbucks its awards and recognition. Today, with more than 17,400 stores in 60 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, they strive to bring both their heritage and an exceptional experience to life. 4Ps (old) 1P (new) OF STARBUCKS MARKETING STRATEGY IN VIETNAM (Starbucks opens first store in coffee-loving Vietnam) Price Starbucks will price its products in a premium position that is competitive. According to Sara Senatore, a New York-based analyst at Sanford C. Bernstein Co, prices may still be less than the U.S. because of lower income and operating costs in Vietnam. Place Their stores are a neighborhood gathering place for meeting friends and family. Their customers enjoy quality service, an inviting atmosphere and an exceptional cup of coffee. Starbucks is also monitoring Vietnams rising coffee demand. Its first store in the country is located in one of Ho Chi Minh Citys busiest roundabouts and is near to a new Burger King restaurant and Ben Thanh Market which is the center of the citys tourist trade. People (one of the new 4Ps) Their coffee buyers travel personally to coffee farms in Latin America, Africa and Asia to select the highest quality beans. And their master roasters bring out the balance and rich flavor of the beans through the signature Starbucks Roast. Starbucks offers the finest coffees in the world, grown, prepared and served by the finest people. Their employees, whom they call partners, are at the heart of the Starbucks Experience. They believe in treating their partners with respect and dignity. They are proud to offer two landmark programs for their partners: comprehensive health coverage for eligible fullà ¢Ã¢â€š ¬Ã‚  and partà ¢Ã¢â€š ¬Ã‚ time partners and equity in the company through Bean Stock. Product Starbucks offers an extensive wide range of exceptional products that customers enjoy in their stores, at home, and on the go. There are more than 30 blends and singleà ¢Ã¢â€š ¬Ã‚ origin premium coffees and Handcrafted Beverages which include freshà ¢Ã¢â€š ¬Ã‚ brewed coffee, hot and iced espresso beverages, Frappuccino ® coffee and nonà ¢Ã¢â€š ¬Ã‚ coffee blended beverages, smoothies and Tazo ® teas. Their merchandises include coffee and teaà ¢Ã¢â€š ¬Ã‚ brewing equipment, mugs and accessories, packaged goods, music, books and gifts. They also offer fresh food like baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. Other Consumer Products Coffee and Tea include Whole bean and ground coffee (Starbucks and Seattles Best Coffee brands), Starbucks VIA ® Ready Brew, Starbucks ® Kà ¢Ã¢â€š ¬Ã‚ Cup ® portion packs, Tazo ® tea filterbags and tea latte concentrates. Starbucks also offers Readyà ¢Ã¢â€š ¬Ã‚ toà ¢Ã¢â€š ¬Ã‚ Drink (RTD) beverages wh ich include Starbucks ® bottled Frappuccino ® coffee drinks, Starbucks Discoveries ® chilled cup coffees, Starbucks Doubleshot ® espresso drinks, Starbucks Doubleshot ® Energy+Coffee drinks;Seattles Best Coffee ® Iced Lattes, Starbucks Refreshersà ¢Ã¢â‚¬Å¾Ã‚ ¢ beverages, Tazo ® bottled iced and juiced teas. Starbucks ® Ice Cream is also available in Superà ¢Ã¢â€š ¬Ã‚ premium coffee and coffeeà ¢Ã¢â€š ¬Ã‚ free flavors. Brand Portfolio Starbucks Coffee, Seattles Best Coffee, Tazo Tea, Evolution Fresh, La Boulange and Torrefazione Italia Coffee. Promotion Starbucks card members enjoy Starbucks Rewards which include complimentary handcrafted beverage of customers choice, brewed coffee and/or whole bean coffee. Members also enjoy complimentary slice of cake on birthday month. There is also a wide range of merchandize and product that is available which include bags, cups and mugs. swot Analysis on starbucks entrance into vietnam Strengths (Starbucks Coffee Company) Starbucks purchases and roasts high-quality whole bean coffees. Their coffeehouses have become a inspiration for coffee lovers everywhere. They insist on Starbucks because they know they can count on its genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time. Starbucks is more than Coffee, they are passionate sources of coffee and everything else that goes with a rewarding coffeehouse experience. They also offer a selection of premium Tazo ® teas, fine pastries and other palatable treats to please the taste buds. And the music you hear in store is chosen for its artistry and appeal. People come to Starbucks to work, chat or meet up. Theyre a neighborhood gathering place which has become a part of their daily routine. It has a global recognition and good reputation for fine products and services. Starbucks has nearly 18,000 retail stores in 60 countries. The company values its workforce and treats its employers as partners. The company has strong ethical values and ethical mission statement. Starbucks has some equally impressive statistics with 41 years of experience and 3,300 stores in 12 countries in the China and Asia-Pacific region. They also have an ongoing relationship with Vietnamese coffee growers. According to the company, Starbucks already purchases a notable amount of high-quality arabica coffee from Vietnam and are working to buy more. Weakness (Starbucks enters entrenched Vietnam coffee market | SeacoastOnline.com) Starbucks will have to battle entrenched tastes, local brands, international rivals and the thousands of neighborhood coffee shops that dot Vietnams streets. Local chains such as Trung Nguyen Coffee and Highlands Coffee have more experience catering to the Vietnamese love of strong coffee. Starbucks coffee flavor is too light. Starbucks coffee may be too expensive for local consumers who need their coffees regularly each day. Opportunities (Starbucks enters entrenched Vietnam coffee market | SeacoastOnline.com) There is a strong demand among youth in Hanoi and Ho Chi Minh City for branded goods and services. Starbucks looks forward at growing with Vietnams already vibrant coffee industry and making a positive impact in the communities where they operate. Has potential to consider co-branding with other food and drink manufacturers and also brand franchising to manufacturers of other goods and services. (Starbucks opens chain of raw vegan juice bars) (Starbucks opens new blend of juice bars) (Starbucks to open first Evolution Fresh juice store USATODAY.com) New markets for coffee and healthy beverages are beginning to emerge and that can be retailed in their cafes. (NaturalNews) Starbucks, the coffee shop that is renowned for its seemingly limitless coffee varieties, is opening a new chain of juice bars in response to the growing health trend towards unprocessed and whole foods. In late 2011, the coffee giant also brought out Evolution Fresh, a juice company. Health foods now represent a $50 billion industry, and Starbucks has been very open about their intention to expand into the market and establish themselves as a major player. The juice bars will offer fruit and vegetable options which can be blended according to customer preference, or in sampled and true menu options to produce natural fruit juices that are high in dietary fiber, vitamins A, C, and E, and antioxidants. Thicker smoothies can be supplemented with protein ingredients such as juiced wheat grass and nut butter, to help provide customers with a more nutritionally balanced meal. Their healthy foods and snack options which include a wide menu to support vegetarian and vegan lifestyles will also be available. Starbucks think the market demand is high enough to justify its own set of chains, not just an extra few fruit options on the menu at their coffee shops. While the market is smaller than that for coffee, Starbucks research on consumer spending trends show the increasing concern with health. Despite this being a more risky investment than those to which Starbucks shareholders are familiar with, the dollar market shares of the company are steadily rising, showing wide support for this move. Over the past few years, the fresh fruit smoothie industry has bloomed into a billion dollar industry. Customer demand can be seen in the number of people purchasing bottled mixed vegetable and fruit drinks, seeking dietary reparation or preventative health measures against a wide array of illnesses. Growing numbers of people are turning to juicing for detox solutions. According to research, there is certainly more than enough demand to support this major industry. One of the customers, Angelica R. from Salt Lake City said she cant wait till Evolution is worldwide so she could go back again. Starbucks purchase of Evolution Fresh for US$30 million last year was in line with its strategy to sell a broader range of products through its own cafes, grocery stores and other retail outlets. Threats (Starbucks enters entrenched Vietnam coffee market | SeacoastOnline.com) Vietnam is the worlds second-largest coffee producer and it has dozens of local chains as well as small coffee shops on nearly every street corner which present a major challenge for Starbucks. Starbucks will have to compete with Trung Nguyen Coffee and Highlands Coffee, a homegrown brand as well as other coffee chains that have opened stores in Vietnam in recent years and who have more experience catering to the Vietnamese love of strong coffee, including the Australian coffee chain Gloria Jeans Coffees International, the California-based Coffee Bean Tea Leaf, and Nestle instant coffee which is engineered to suit the Vietnamese palette is sold widely in Vietnamese supermarkets. Another threat is Trung Nguyens plan to enter the U.S. market which follows the companys rise to become the biggest roaster and packaged-coffee retailer in a country with a brewing tradition dating from 19th century plantations by French colonists. The chains 60 shops across the country serve Vietnamese-style individually brewed cups, along with varieties including Italian espresso and Turkish-style coffees, a mix which Vu expects to sell well in the United States as well. Vus focus on specialty beans and roasting includes a variety called Legendee created to mimic the flavor of coffee brewed from beans that are recovered from the feces of civets, a weasel-like rodent. The civet coffee is considered a delicacy. According to the companys website, the coffee roaster discovered enzymes that mimic civet digestion and developed a process to give the coffee the same magical flavor. Vu said he intends to build a coffee empire and a global brand within the next 10 years, rivaling Starbucks. He said that the company is also considering an initial public offering and the timing has yet to be decided. Vu won a medical degree before starting his roasting business. He developed Trung Nguyen from a shop he founded as a student into a coffee retailer with more than 3,000 employees. He plans to increase the number of cafes in Vietnam to 200 in the next two years. Porters 5 forces in reaction to the SWOT analysis Starbucks stability and expansion in Vietnam will be determined by external sources which include potential entrants which may also want to venture into the Vietnamese market, also by internal and external threats which include pre-existing local brands and industrial rivalries and by threats of substitutes whereby another type of beverage or service may replace Starbucks coffee and beverages. Other internal threats would include the effect of suppliers power and the buying power of the customer. (porters 5 forces Google Search) Sustainable Competitive Advantage Analysis (sustainable competitive advantage analysis | blekko) Competitive advantage is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. In order to uphold a sustainable competitive advantage, Starbucks must achieve its value activities in a way difficult for competitors to replicate or imitate. A competitive advantage is maintained if the cumulative cost of performing the value activities is lower than competitors. A level of value must support the competitive advantage to the customer that is at least compatible to the competitors. Otherwise, a lower price will have to be charged and the net effect will be zero. A companys relative competitive advantage will depend on the type of structure the value chain of the company has versus the competitors and also the position of the cost drivers in each activity. OUTLOOK (Starbucks opens first store in coffee-loving Vietnam) (Starbucks has seen mixed reactions in AsiaLIFE HCMC) John Culver, president for China and Asia Pacific said that Starbucks plans on showing up in a way that doesnt currently exist in the market in terms of the premium products and the experience they offer. The chain will offer flavors that will be tailor-made to Vietnamese tastes along with its trademark drinks, while expanding aggressively into Hanoi and other cities. Starbucks however declined to elaborate on the number of outlets it plans to open in Vietnam. Ralf Matthaes, a regional managing director at market research and consultancy firm TNS said that Local consumers will be drawn by the Starbucks name and young people desire that modern, hip culture. He further added that Starbucks is famous and Vietnamese people want to be seen at popular places, which is very typical for Vietnamese. Vietnams coffee culture stretches back to the late-19th century after France colonized the country. According to the General Statistics Office, it exported 1.73 million metric tons of coffee in 2012, and is the worlds biggest exporter of bitter- tasting robusta. According to the International Coffee Organization, consumption of the drink in Vietnam jumped 65 percent between 2008 and 2011. Tran Doan Kim, a business management professor at National University said the coffee chain will attract young Vietnamese who like to be fashionable, live a Western lifestyle and enjoy brand names. According to the World Bank website, Vietnam had reached what the World Bank calls lower middle-income status in 2009, with per-capita income having increased more than 10-fold since the ruling Communist Party started market-oriented reforms in 1986. Gross national income per capita was $1,270 in 2011. Dang Le Nguyen Vu, founder and owner of Trung Nguyen, which operates about 60 cafes in the country, isnt threatened by his newest competitor. He said Starbucks is not worth worrying about as it doesnt sell coffee. The people who go into a Starbucks may want to show that they are modern and stylish and a coffee lover will go to them instead. Vu said Trung Nguyen, which exports coffee to about 60 countries, will expand to at least 200 retail outlets in two years. Highlands Coffee stores, with overhead music and Wi-Fi Internet, are located in prime retail and landmark locations in Vietnams largest cities. Culver said Starbucks will price its products in a premium position that is competitive. According to Sara Senatore, a New York-based analyst at Sanford C. Bernstein Co, prices may still be less than the U.S. because of lower income and operating costs. Senatore further added that Starbucks doesnt compete directly with the local coffee shops, just the same way that McDonalds or KFC doesnt compete directly with the local fast-food vendors. And there is a premium that people are willing to pay for a clean environment, for consistent products and good service. Thuan Pham, a commercial airline pilot and a Vietnamese-American who now lives in Ho Chi Minh City who goes patronizes Coffee Bean Tea Leaf in Hanoi expects to be a frequent Starbucks visitor and said he will be surprised if Starbucks doesnt succeed in Vietnam. Pham added that the cool factor is crucial and its important for young people to be seen at these places and is not about the coffee. A first time customer, Nguyen Ngoc Tram, 17 explained to Tuoitrenews that as this is the first time she tasted a US coffee brand name, she was very eager to buy her first Starbucks cup and was willing to queue for more than 30 minutes to be able to sip her Vietnamese Starbucks coffee. An hour after the official opening hour, the long line in front of the store still remained, as there were more people like Tram coming to become one of the first to taste Starbucks in Vietnam. Most of other customers are young, and those who have already experienced Starbucks in the US and other Asian countries. They said they came to see if there is any difference between Starbucks Vietnam and in other nations. One local coffee store owner, Nguyen Phi whose shop is located in the chaotic traffic in the roundabout just west of the New World Hotel and of Phis newest neighbour and competitor, Starbucks commented that they dont operate on the same battlefield and belong to two different businesses. Le Suan, one of Phis customers, agrees that while he now lives in the United States, he grew up in Vietnam and defaults to local coffee joints when he returns to his home country for a visit. He further explained that people in Vietnam drink their coffee very strong and Starbucks coffee is very light. Coffee is not just coffee but more a way of life in Vietnam. While its consumed as a morning pick-me-up in parts of the western world, its a social activity that takes place throughout the day here. Venue options, which range from mobile coffee carts to locally-owned cafes to big-but-still-local names like Trung Nguyen, are pretty much unlimited. The rest of the world has also caught on to the great flavour of the Vietnamese coffee bean and the country is now one of the top coffee exporters in the world. John Culver, president of Starbucks China and Asia Pacific, tells AsiaLIFE that Starbucks is deeply respectful of Vietnams long and distinctive local coffee culture and they know coffee is a national pride for many Vietnamese and as such, Starbucks look forward to contributing and growing Vietnams already vibrant coffee industry. The company also pledges to promote responsible business practices and production standards with coffee farming communities. While this is reassuring to some, others remain concerned, especially those whove come from areas where large coffee chains have pushed smaller operations out of business. One commenter even quipped that Starbucks is the new war face of America. So who is Starbucks targeted customer in Vietnam? Who are the patrons who would be willing to wait in long lines for that tall, grande or venti cup at a price substantially more than what they can get on the street? It would be tourists and guests of the New World Hotel and young Vietnamese, who are seeking to try this internationally-known brand and perhaps to impress others with it, who would also likely to be there as well. A customer, Nguyen Phuong said many in Vietnam know of Starbucks and want to be fashionable. She and her friend Nguyen Nga are already part of the Starbucks in-crowd thanks to jobs that often take them outside the country. On those trips, they are regular Starbucks customers who go not for a standard cup of coffee but for the specialty drinks. Phuong added that Starbucks has so many things like Cappuccino that other local coffee stores dont have. And both Phuong and Nga love the taste of Starbucks and accept the price. The key to all coffee vendors surviving in Ho Chi Minh City may come down to menu offerings. Joints like Starbucks and Coffee Bean and Tea Leaf succeed at higher-priced specialty drinks, while coffee carts focus on their classic offerings at extremely low prices. The face of the countrys coffee culture is changing but back at the busy roundabout, where Cach Mang Thang Tam, Nguyen Trai, and Ly Tu Trong streets meet, one of the local coffee store, Nguyen Phi has no intention of changing his business plan. Hell keep doing what he does best and his customers will keep coming as well. John Culver, president of the companys China and Asia Pacific region, said in a telephone interview that Starbucks will grow aggressively in Vietnam and there will be hundreds of stores for Starbucks though he didnt give a time frame for the expansion. Dang Le Nguyen Vu, founder and owner of Trung Nguyen said hes ready to compete against Starbucks with a plan hes developed over the past three years. His newest cafes in Vietnam are in fact reminiscent of Starbucks, with oversized armchairs, contemporary music and a menu offering coffee drinks, smoothies and snacks. Some stores even feature shelves lined with books that customers are encouraged to browse including books that inspire and encourage young Vietnamese patrons. Vu further added that Starbucks no longer has the personality it had when it first started and that its regime will soon end and will soon be replaced. Well, it has happened Starbucks has finally

Best Buy Market Segmentation

Best Buy Canada Ltd is a fully owned subsidiary of Best Buy Co. Inc with its headquarter in Burnaby, BC. Best Buy Co. Inc acquired the Canada-based electronics-chain Future Shop Inc in 2001. The company opened its first Canadian Best Buy store in Mississauga, Ontario the following year. 1 Today, with more than 51 stores across Canada, Best Buy Canada has become the fastest growing and the largest retailers and e-tailers of consumer electronics, entertainment products, accessories and services in Canada. 2 There are many reasons to which we chose Best Buy Canada as our research subject. First of all, it is a very well known retailer and can be easily related to. Secondly, the company fits well in our research structure and many of the concepts in marketing applies to Best Buy Canada as well. Lastly, we believe Best Buy Canada is largely an ethical and socially responsible company that has brought positive impact throughout our community. Best Buy Canada’s mission statement and objective is â€Å"To improve people's lives by making technology and entertainment products affordable and easy to use†. The four core values of the company are â€Å"Having fun while being the best†, â€Å"Learning from challenge and change†, â€Å"Showing respect, humility and integrity† and â€Å"Unleashing the power of our people† 4 In addition to being the biggest retailer of consumer electronics like big screen TVs, computers, cameras and entertainment products i n Canada, Best Buy Canada also has many exclusive brands such as Insignia, Dynex and RocketFish etc . covering a wide range of electronic products and accessories. Geek Squad – a 24 hour computer repair and tech support taskforce, enables Best Buy to offer its customers convenient installation and repair services. Since Best Buy Canada itself does not produce any real products, we are interested in the way Best Buy runs its retail business in the consumer electronics market. We are also interest in how Best Buy Canada attracts different groups of people with different needs and analyze its marketing strategy for staying competitive in the market.

Fences: African American and Troy Essay

In 1987, August Wilson’s â€Å"Fences† was a part of his Pittsburg Cycle of dramas of the 20th Century. These plays were used to â€Å"examine important elements of African American experiences† (Gardner 1331). The symbolisms in the play are used to tell the late life story of Troy Maxon and his relationship with family. From the start of the play, there is conflict and foreshadowing that shows Troy’s own belief that he has failed in life and that the world did not give him what he deserved. He believes that he has to venture outside of his family to find relief. At the start of the play, Wilson takes the audience into the seemingly happy life of Troy Maxon. The author then makes it clear that he felt like a failure and was not happy. The first symbol that is seen is the difference between the white people and the black people. Troy takes a stand and asks why black people never get to drive the trash trucks. Most of his coworkers believe that he will be fired. This theme of not being appreciated and believing that something is not enough is seen through all the symbols used in this drama. A second symbol seen is sports and dreams of the future. Troy had been in the Negro League and played baseball until he was over 40 years old. The problem presents itself when Troy is overlooked by the recently desegregated professional baseball league because of his age. His dreams of playing for the professional white league were smashed, and he believed that he had nothing to show his worth in the later years. This defeat in his career also defeated Troy mentally. From then on, he saw his family and his life as a failure that he wanted to escape from, yet he could not shake the feeling of responsibility to them. Troy’s first son, Lyons, is accepted by Troy. Lyons is a failure in Troy’s eyes and so Troy believes that Cory is no better than him. Lyons wants to be a musician, but he is not very successful. Troy sees Lyons failure in music career to be equivalent to his failure to get into the professional league. He believes that his son will eventually take an unskilled job and end up just like his father. In the last scene of the play it is revealed that Lyons did end up defeated, but not to the extent of his father. His love of music still lived and he was still pursuing his dream. Unlike his son Lyon, Troy’s feeling of failure is evident in his relationship with his son, Cory. Cory is an excellent football player, and yet, Troy refuses to acknowledge his son’s ability even when he is recruited by a college. Troy will not let Cory succeed where he failed and refuses to let Cory go to college on a football scholarship. In Act 1, Scene 3, Cory asks Troy â€Å"How come you ain’t never liked me? † (Wilson 1075). Troy is angry at this question and tells Cory that â€Å"†¦it’s my duty to take care of you. I owe a responsibility to you! † (Wilson 1076). However, even before this it is obvious that Troy sees Cory as nothing but an annoyance that continues until the final scene, when Cory arrives for Troy’s funeral. Troy’s relationship with his wife Rose is an unfaithful one. He is constantly stating that there is no better woman or wife, yet he has an affair with Alberta. Through this diversity, Rose is eventually presented as a model of the strong African American woman. She has given her life to Troy, and yet he has an affair with Alberta. He explains the affair as a way to ignore the responsibilities of his failed life. This aggravates Rose because he has never taken her feelings, wants or needs into consideration. Troy continues to be married to Rose, but also continues his affair with Alberta while Rose knows about the whole thing. Rose even accepts the call from the hospital when Alberta dies while giving birth. The full strength of Rose is not shown until Troy brings home his love child. He asks Rose to help him raise her. Rose’s response shows the intensity of her strength. She says, â€Å"From right now†¦this child got a mother. But you is a womanless man† (Wilson 1099). Rose makes it apparent that this child will have as good a life as Rose can give her and she will show no animosity or jealousy towards the child. Troy, on the other hand, will have the responsibility of the child, Rose, Lyons, and Cory while receiving nothing in return. Throughout all these trials, the fence is essential in the explanation of Troy’s life. Rose had requested the fence, and it symbolized her family being held together. The fact that Troy never really worked on the fence showed that he was not in love with Rose, but felt a responsibility to her. He wanted his freedom and the fence symbolized his imprisonment. The symbol of the fence throughout this play connects everything back to the fact that Troy Maxon was unhappy with his life, and felt as if he were a failure. He felt no real responsibility to Lyons, hence their relationship was better. Troy was jealous of Cory and reminded of his failures by Rose. Wilson used the fence to tell this story. It was not just a story of a life seen as a failure, but a look into the mind and thoughts of an African American man of the 1950s. Works Cited Wilson, August. Fences. Literature: A Portable Anthology. Ed. Janet E. Gardner, 3rd ed. Boston: Bedford/ St. Martin’s, 2012. 1053-1111. Print. Gardner, Janet, Beverly Lawn, Jack Ridl, Peter Schakel, eds. Literature: A Portable Anthology. 3rd ed. Boston: Bedford/St. Martin’s, 2012. Print.